Sarah Shelton presented at the AcademyHealth Annual Research Meeting, held in Orlando, Florida June 24-26, 2012. AcademyHealth is a leading national organization serving the fields of health services and policy research and the professionals who produce and use this important work. For 28 years, the Annual Research Meeting has been the premier forum for health services research, where more than 2,400 attendees gather to discuss health policy implications, sharpen research methods, and network with colleagues from around the world.
Shelton's podium presentation, Economic Evaluation of a Multi-Strategy Tobacco Control Initiative: Policy Change, Adult Smoking Cessation, and Youth Education, showed that the benefits of the Missouri Foundation for Health's (MFH) Tobacco Prevention and Cessation Initiative outweighed the costs during the years from 2005 to 2011. The most cost-effective individual strategy was the Tobacco Policy Change strategy. The success of the tobacco tax strategy would have increased the positive benefit-cost ratio of TPCI eight-fold. Based on these findings, CPHSS recommends that the public health community advocate for tobacco tax increases and emphasize policy interventions as a main component of a comprehensive tobacco control effort.