A consortium of researchers from the Stanford Prevention Research Center, the University of North Carolina Gillings School of Global Public Health, and the Center for Public Health Systems Science (CPHSS) at Washington University in St. Louis recently published the Point-of-Sale Report to the Nation. This publication comes out of the Advancing Science in the Retail Environment (ASPiRE) project, part of the National Cancer Institute’s State and Community Tobacco Control (SCTC) Initiative. The report presents study findings from ASPiRE’s research on how to maximize state and local policies to restrict tobacco marketing in the retail environment.
The Point-of-Sale Report to the Nation describes the tobacco retail environment in the U.S. and highlights the pervasive presence of tobacco retailers. For instance, for every McDonald’s in the U.S. there are 27 tobacco retailers.
Until recently, the tobacco retail environment and point-of-sale policy activity in the U.S. have been under-studied, and policies to restrict advertising and promotions have been largely underutilized. “Policies that address tobacco in the retail environment are needed to counter the industry’s marketing efforts and to protect the public health, but much about the point-of-sale policy landscape is not well understood,” said Dr. Douglas Luke, director of CPHSS and co-principal investigator of the project.
Also, the report presents tobacco pricing, marketing, and retailer density data; provides a comprehensive snapshot of current point-of-sale policy activity; describes common barriers to implementing point-of-sale policies; and describes resources that tobacco control staff need to advance their efforts. The resources and recommendations sections build directly off of the study’s findings, identifying key resources and specific next steps for tobacco control professionals getting started in point-of-sale policy.
The ASPiRE research consortium continues to study how the point-of-sale retail and policy environment is changing and will release a second report with updated findings in 2015. For more information, visit the ASPiRE project page or contact the study team at firstname.lastname@example.org. Look for project updates on our website or on Twitter at twitter.com/cphsswustl.
Read the Point-of-Sale Report to the Nation.