CPHSS, in partnership with the Tobacco Control Legal Consortium (TCLC), a program of the Public Health Law Center in St. Paul, Minnesota, recently announced the release of the Point-of-Sale Strategies tobacco control guide. The Point-of-Sale Strategies guide is the third in a series designed to provide tobacco control partners with practical guidance on selecting and implementing evidence-based tobacco control strategies. Topics for these guides were identified as high-priority areas by an advisory workgroup of local, state, and national tobacco control experts.
The 52-page Point-of-Sale Strategies guide provides practical guidance on selecting and implementing strategies to limit the sale, display, and advertising of tobacco products in the retail environment. The guide covers six broad point-of-sale approaches, including:
- Reducing (or restricting) the number, location, density, and types of tobacco retail outlets;
- Increasing the cost of tobacco products through non-tax approaches;
- Implementing prevention and cessation messaging;
- Restricting point-of-sale advertising;
- Restricting product placement; and
Other point-of-sale strategies (e.g., restricting the sale of flavored non-cigarette tobacco products).
The guide will help tobacco control staff understand the mechanisms and legal considerations for point-of-sale strategies, learn from case studies of other practitioners’ successes, provide information to stakeholders to gain support for point-of-sale efforts, and identify the best tobacco control resources and tools on point-of-sale strategies.
Specifically, the guide describes 30 different point-of-sale strategies and ranks them by legal feasibility. An easy-to-read table provides a snapshot of the 30 strategies and their rankings, along with examples of states and communities that have tried each approach.
CPHSS and TCLC plan to share this guide with tobacco control partners and advocates across all fifty states. The first two tobacco control guides, Policy Strategies and Pricing Policy, were released in February 2014. Downloadable copies of all three guides are available on our website and at the Public Health Law Center website at www.publichealthlawcenter.org.
Read Point-of-Sale Strategies guide.