The Show-Me a Brighter Future campaign placed a ballot measure before voters in November 2012 in order to increase the Missouri tobacco tax and provide revenue for education and tobacco cessation. Missouri currently has a 17 cent tobacco tax, the lowest in the country. This measure would have increased the tobacco tax to $.90 and raised $283 million annually.
The Center for Public Health Systems Science (CPHSS) at Washington University in St. Louis will work collaboratively with the Healthcare Foundation of Greater Kansas City staff to evaluate the tobacco tax increase efforts.
Proposed Evaluation Activities:
Develop a focused set of evaluation questions.
Analyze existing data.
Conduct key informant interviews with campaign leadership.
Perform a network analysis of the Show-Me a Brighter Future coalition.
Develop a final evaluation report.
The project is slated to last six months, from December 2012 to May 2013.