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​Maximizing Policies to Restrict Tobacco Marketing at the Point of Sale
Funder: National Cancer Institute
Staff Contact: Heidi Walsh
Project Duration: 2011-present
In 2011, the National Cancer Institute funded the State and Community Tobacco Control (SCTC) Research Initiative to address important under-studied aspects of state and community tobacco control policy and media interventions. CPHSS, along with partners from the University of North Carolina and Stanford University received one of seven Initiative grants to conduct research on how to maximize state and local policies to restrict tobacco marketing at the point of sale.
The broad goals of the five year grant are to conduct extensive surveillance of the tobacco retail environment and to evaluate the impact of policies that counteract point of sale marketing.  Specific project aims include:
  • Aim 1:  Examine changes in the amount and type of tobacco marketing materials and pack prices in a representative sample of tobacco retailers.
  • Aim 2:  Conduct implementation research that will guide states and communities seeking to regulate point of sale marketing more effectively.
  • Aim 3:  Collect data to describe annual changes in tobacco outlet density and composition.
As part of Aim 2, CPHSS will lead a national phone survey of state and county tobacco control programs focusing on POS policy activities and implementation capacity. This survey is an important component of the overall study because it establishes a national monitoring system for POS policy activities. CPHSS will also conduct case studies in states and communities implementing innovative POS policies. 
Project results will be disseminated to policymakers and will identify strategies for states and communities to more effectively implement and regulate point of sale policies.

View the Innovative Point-of-Sale Policy Case Studies:

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